culture jamming

culture jamming
(KUL.chur jam.ing)
pp.
To manipulate existing cultural images — particularly those found in advertising — to mock, refute, or subvert those images. Also: culture-jamming.
— culture jammer n.
— culture jam v.
Example Citation:
The 'hactivists' who hijack websites are only a small part of the movement; brand images themselves are being hijacked. T-shirts are printed using the Nestle logo and font, and alleging: 'We kill babies'. There are similar T-shirts that use the lettering and style of the Coca-Cola logo, and proclaim: 'We employ Latin American death squads'.
Umberto Eco anticipated this 'semiological guerrilla warfare' in his 1986 book Travels in Hyperreality. He wrote: 'I am proposing an action which would urge the audience to control the message and its multiple possibilities of interpretation.' When corporate interests go so far as to employ 'viral marketing' — where, for example, two good-looking, trendy people are employed to walk around public places talking loudly about how great Stella Artois is — subverting these acts seems to some activists the only meaningful way to protest.
Such techniques have become known as 'culture-jamming'.
— Johann Hari, "How to beat the adman at his own game," New Statesman, June 17, 2002
Notes:
Culture jamming was coined by Crosley Bendix, a member of the band Negativland. It first appeared on the band's "Jamcon '84" release:
As awareness of the how the media environment we occupy affects and directs our inner life grows, some resist. The possibilities of adding pimples to the retouched photo of the face on the cover of America are only now being seen as 'artistic' territory. The cultural jammer works his secret in public, the skillfully reworked billboard with new lettering painted in the same style that the original has, turning strategic corporate elements back on themselves in a manner which is itself, invisible, directs the public viewer to a consideration of the original corporate strategy in the context of a thoughtful reaction. The studio for the cultural jammer is the world at large, his tools are paid for by others, an art with real risk. You people still painting out there — all you crazy stonecutters: Would you go to jail for your art? Well?!"
— Crosley Bendix, "Jamcon '84," Negativeland, 1984
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  • Culture jamming — Saltar a navegación, búsqueda Al concepto de culture jamming se le ha llamado movimiento de resistencia a la hegemonía cultural, aunque hay quien prefiere definirlo como evasión individual de todas las formas de mentalidad de rebaño, o dirigidas …   Wikipedia Español

  • Culture Jamming — ist eine Kunstform, die sich selbst als gegen die herkömmliche Werbung gerichtet versteht. Der Begriff wurde maßgeblich durch den Autor Kalle Lasn geprägt. Beim Culture Jamming werden Strategien und Formen, aber auch konkrete Beispiele aus der… …   Deutsch Wikipedia

  • Culture Jamming — Le culture jamming, que l on peut traduire en français par « détournement culturel », est l acte de transformer un média de masse existant afin de le dénoncer, en usant de la même méthode de communication utilisée par ce média. C est… …   Wikipédia en Français

  • Culture jamming — Anti consumerism Ideas and theory Spectacle · Culture jamming · Corporate crime · Media bias · Buy Nothing Day · Alternative culture · Simple living · …   Wikipedia

  • Culture jamming — Le culture jamming, que l on peut traduire en français par « détournement culturel », est l acte de transformer un média de masse existant afin de le dénoncer, en usant de la même méthode de communication utilisée par ce média. C est… …   Wikipédia en Français

  • culture jamming —    and culture jammer    Culture jamming refers to forms of art and other activities involving social agitation. Culture jammers take a number of sociopolitical issues as their primary focus, including media literacy, consumerism, television… …   Glossary of Art Terms

  • culture jamming — /ˈkʌltʃə dʒæmɪŋ/ (say kulchuh jaming) noun activities designed to subvert familiar targeted messages of a culture, especially as expressed in advertising and the media, by adapting the messages themselves. –culture jammer, noun …  

  • culture jamming — noun Any of various methods of modifying mass media (especially advertisements) to convey a different message …   Wiktionary

  • Jamming — may mean:*Techniques to limit the effectiveness of an opponent s communications and/or detection equipment. **Radio jamming **Radar jamming **Mobile phone jammer *Jamming (physics), an apparent changes of state, such as a granular medium suddenly …   Wikipedia

  • Culture (General) — Culture General after party agnotology Anglosphere anti anti American atomic sit ups audism backstory badge ball …   New words

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